Changing and smart professionals know that they need to adapt to new trends

1.    Consider your situation

Not all online degrees are created equal, so consider your life, responsibilities, and career goals when selecting a course. Some online degrees still include on-campus requirements, which may not be ideal for all students. And, according to Professor Geoff Smith, Senior Deputy Vice-Chancellor at Falmouth University, “the quality of technology available to today [means] there’s no reason why anyone should be excluded from accessing the best education on offer at the times and in the places that suit them.” Look for programs that offer options for flexibility and personalization. Ensure that you will have easy access to resources and adequate study support throughout the process.

2.    Compare value

Online degrees are more reputable than ever, but that doesn’t mean that every program or institution carries the same respect. When choosing an online graduate program, especially in the creative industries, consider the reputation and ranking of the university. Where your degree comes from will definitely matter to future employers. An online degree from a number one ranked creative university like Falmouth University will carry value that’s equivalent to that of an on-campus program. So make sure to choose a University with excellent credentials and a strong student support system.

 

3.    Check employability rates

Before enrolling, establish what type of degree will best improve your job prospects or enhance your career. Perhaps you’re looking to move up the career ladder within your field or are looking to move from marketing to advertising or vice versa? Look at industry requirements and talk with your mentors about the best study plan for developing your skills. It can be useful for professionals in marketing and advertising to gain more experience in both areas, so look for programs like the MA Advertising & Marketing at Falmouth University that allow students to build on existing experience and add to their knowledge in other areas. Then, consider the curriculum and employability of graduates from your favorite programs. You can approach universities’ alumni associations and confirm that they have a good reputation for graduate employment. Choose an institution like Falmouth University that customizes its curriculum and teaching to the market and has a 96.5 percent graduate employment rate, according to the Destination of Leavers from Higher Education Survey.

 

One Example of a high-level online degree: Falmouth University’s MA Advertising & Marketing

If you’re looking for a top ranked program that will give you more insight into both the marketing or advertising industries but need the flexibility of an online degree, consider the MA Advertising & Marketing from Falmouth University. Falmouth is the UK’s No. 1 Arts University on the Sunday Times League Table 2015 & 2016 and has the sixth highest graduate employment rate in the UK, with Falmouth graduates working in a variety of industries and sectors, with global brands or running their own companies.

At Falmouth, there’s no distinction between on-campus and on-line students. The program looks for applications from accomplished professionals who want to enhance their careers, and all students have access to experienced staff who are industry practitioners, and the MA Advertising & Marketing is built around industry connections. According to Lotte Mahon, Module Leader and Lecturer, “the online course is a natural extension” of the university’s reputation as a leader in creative advertising. Students have a chance to learn from experts and brands from around the world and come away with “a solid understanding of the marketing and brand strategies” that are used in major corporations.